Showing posts with label Critical Shopper. Show all posts
Showing posts with label Critical Shopper. Show all posts

"Critical Shopper" steps over the line

An article from The New York Times about the arrival of J.C Penney - an American department store - in Manhattan provoked outrage comment with its snarky emaphsis on size:

"Why would this perennially square department store bother to reanimate itself in Manhattan — in the sleekest, scariest fashion city in America — during a hair-raising economic downturn, without taking the opportunity to vigorously rebrand itself? Why would this dowdy Middle American entity waddle into Midtown in its big old shorts and flip-flops without even bothering to update its ancient Helvetica Light logo, which for anyone who grew up with the company is encrusted with decades of boring, even traumatically parental, associations?

It took me a long time to find a size 2 among the racks. There are, however, abundant size 10’s, 12’s and 16’s...and herein lies the genius of J. C. Penney: It has made a point of providing clothing for people of all sizes (a strategy, company officials have said, to snatch business from nearby Macy’s). To this end, it has the most obese mannequins I have ever seen. They probably need special insulin-based epoxy injections just to make their limbs stay on. It’s like a headless wax museum devoted entirely to the cast of “Roseanne.”"

Clark Hoyt details the response to the article here. He concludes: "The column raised an issue that The Times and other news organizations sometimes struggle with: What is the difference between edgy and objectionable? Or, as one reader, Daniel Harris-McCoy of Boston, put it: How do writers “navigate the fine lines between observation, satire and snark,” and when should editors step in to restrain them?"